![]() ![]() This mythical “Mario” voice that was promised doesn’t exactly come shining through in the two sentences of dialogue in the trailer. Well, the trailer arrived last week, and to most people, Chris Pratt sounds a whole lot like Chris Pratt. The actor himself said that his voice would be “unlike anything you’ve heard in the Mario world before.” Starting a marketing campaign from a defensive posture is never a good thing. This immediately put Universal and the filmmakers on their heels.Ī PR campaign quickly ensued to convince the overzealous public that Pratt was the right choice. Never mind that no one heard a single sample of how Pratt would voice the character. Let’s rewind to September 2021 when it was announced that the very un-Italian Chris Pratt would be voicing the role of the very-Italian “Mario.” Fans cried foul from the get-go. And like the first SONIC trailer, fans aren’t loving it. This time it’s Universal’s THE SUPER MARIO BROS. On the heels of SONIC’s success, audiences are getting another film based on a family-friendly video game. Released earlier this year, SONIC 2 now stands at $400M worldwide. SONIC, starring the redrawn title character, would up grossing $320M worldwide, and, three years later, it spawned an even bigger sequel, SONIC THE HEDGEHOG 2. It is a business school-worthy case study in listening to your customers and adapting the product accordingly. To this day, the SONIC THE HEDGEHOG “refresh” remains one of the bravest and smartest moves ever undertaken by a studio. (L): SONIC before redesign (R) SONIC after re-design Not only going were they going to redesign the title character, but they were going to re-animate the entire film. It wasn’t going to be cheap, but the launch of a new franchise was hanging in the balance. Two days later, Paramount and director Jeff Fowler announced they were giving “Sonic” a makeover. Why did “Sonic” have human teeth? Why were his eyes so small? Why did he look nothing like the “Sonic” from the video game? Millions of “Sonic” fans were horrified by what they saw. There was a collective gasp heard around the world. The Super Mario Bros.Like the Kennedy assassination, the landing on the moon, or OJ’s white Bronco in a low speed chase up the 405, we all remember where we were on Apwhen Paramount released the first trailer for SONIC THE HEDGEHOG.Fruit ( Banana, Carrot, Melon, Turnip, Watermelon).Luigi: Mmm, you'd be surprised." -Spike's first appearance, mocking Mario and Luigi. y'know, you can't be scared all the time. ![]() Luigi: Are you insane?! He's three times your size! Spike: (gets up and grabs Mario by the overalls) Oh yeah? Get this through your tiny brain, Mario! You're a joke - and you always will be. Mario: Say that again about my brother, and you're gonna regret it. (throws a napkin at Luigi, which Mario catches) Spike: (laughs) Good luck running a business with this idiot. Luigi: Yeah! Our mom called! She said, "Aw, boys, that's the best commercial I've ever seen!' And I said, 'Thank you very much, mother! We're very proud of it!" So BOOM! (accidentally drops his phone) Luigi: As a matter of fact, Spike, we have. Spike: Yeah, (in a comically high-pitched voice) IT'S-A ME!!! (cackles) Tell me: have you even gotten one call since you left me to start your dumb company? If it isn't Brooklyn's favorite failures, the Stupid Mario Brothers! ![]()
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